Students lined up outside laundry rooms to wait for demonstrators to arrive; 50 percent of the students who took part in free laundry referenced a poster, flyer, magnet, or email as the reason they knew about WFLW; one in ten students who visited the laundry rooms returned with a friend; WFLW campuses are 23 percent more likely to definitely or probably buy DWR; and WFLW campus awareness of DWR is at 61 percent versus the 20 percent national average.