P & G's strategy, digital advertising, because P & G is the world's largest advertisers. P & G spent $ 4.6 billion on advertising last year, which is $ 900 million more to advertisers next largest, and more than twice, but six other companies which hold investments, and P & G. announced that they were pulling back on some of Facebook's ads are more targeted, they have been working for a consumer led P & G to find strategies to replace the digital advertising through Facebook, because if they run ads. have To target the wider you can bid on more visibility, which will drive down your costs. Instead of targeting 20 million people in 1000 and split your ad campaigns, each with a small universe that you can be more effective by targeting them as a group with a common message.