REVIEW 1 Benefits and Pitfalls of Planning Planning involves choosing a goal and developing a method to achieve that goal. Planning is one of the best ways to improve organizational and individual performance. It encourages people to work harder (intensified effort), to work hard for extended periods (persistence), to engage in behaviors directly related to gol accomplishment (directed behavior), and to think of better ways to do their jobs (task strategies. Most importantly, companies that plan have larger profits and faster growth than companies that dont plan. However, planning also has three potential pitfalls. Companies that are overly committed to their plans may be slow adapt changes in their environment. Planning is based to to assumptions about the future, and when those assumptions are wrong, the on plans are likely to fail. Finally, planning fail when planners are detached can from the implementation of plans.