Executive summary
Ban Kwan Keang Dao resort is place for service food and recreation place for the general people to would like to touch with natural. The owner of Ban Kwan Keang Dao resort is Miss Sripan Wanpin which she do the business with her family. Miss Sripan Wanpin is who control all working within her business which employees for her are people in locality. Each employee has different duty such as waitresses, gardeners, maids and female cook. Most customers that using service are foreigners. Something make that people are interested and come to service are natural and fresh air proper for relax besides there are growing non chemicals vegetable and bring to make food in order that good healthy for customers so the object of owner would like her resort has famous in natural so that the people like to touch with natural get come to service.
Market Analysis
Competition
Competitors of her resort is there are many resorts within region. Each resorts have different prominent point which the owner of Ban Kwan Keang Dao resort has prominent point of herself is natural air and growing non chemicals vegetable.
Company Description
Owner is Miss Sripan Wanpin. She has opened resort since in March 2013 until present within resort has recreation place, restaurant and growing non chemicals vegetable in order to use make food to customer.
Prominent point of resort is natural and fresh air instead turn on the air-conditioner in order to make a different from another resorts.