Positioning is a concept requires the restaurant to decide where it is placed in the customer's mind. The restaurant decides where it sits among the competition and within the minds of the consumer. Positioning helps direct and narrow brand awareness. A quick way to put positioning into practice is to identify the target audience by recognizing the area the restaurant is in -- a business lunch eatery location, a family lunch or dinner location or a get a meal quick anytime location. Consistent radio, print ads and coupons focused on the audience and the product offering keeps the restaurant brand in the forefront.