While the value creation paradigm is partly based on the paradigm of organisation creation, it is also related to the paradigm of innovation. Indeed, to a certain extent, new value creation is corollary to innovation, and, in this respect, it brings us back to one of the first contemporary definitions of entrepreneurship (Schumpeter 1934). Innovation is a specific case of value creation, as it is difficult to imagine there may be innovation without value creation (Bruyat 1993). Innovation that does not create value remains a non-exploited invention (i.e. not generating value for lack of a social and commercial exploitation) or a ‘technical object’ (Millier 1997), although this last example is debatable.