With the traditional commodity production model in mind, consider the upper left hand side of Figure 1. One finds the Direct Marketing category and, as illustrated by the boxes on the outer ring, it includes enterprises which have the potential for lower sales volumes but the potential for a higher value per unit of sales. Because of shorter supply chains, and greater market autonomy, enterprises focused on farmers’ markets, community supported agriculture, roadside stands and online sales allow the farmer to capture all the value added and marketing margin associated with their products.