Simplifying the business and operating model
Now they must simplify. Rising customer expectations, increasingly active regulators and stagnant shareholder returns demand it. Efforts to date have not been enough. Start with the customer and work backwards – simplifying the experience requires that products, channels, organisation, operations, all simplify and change. This is a big deal – but getting it right can deliver an improved customer experience, structurally lower cost and reduced levels of operational risk.