Two reasons exist for this division. First, articles in leading journals for each discipline are more likely to have greater reader exposure and generate more citations within the discipline. In this way, the leading journals appear to enhance the body of knowledge in each discipline. Second, journal emphasizing new communication technology should be included given their focus on new technology-related topic, such as social media, which are the emphasis of this study. These journals provide scholars with a deeper and more intense understanding of the new communication technologies.