Better Relationship Management through out the value chain by:
Better segmentation strategies: to drive the value chain and to utilize the strength of brand.
Procurement & R&D: Integrate current separate procurement function with R&D function to focus on consumer surplus rather than cost only. Develop multi-skills between procurement & product development.
Better utilize the Internet to facilitate sharing information/ fast response to customers
Remove the layers of suppliers for more value-added & simplify IT (Electronic Data Interchange links) so that more suppliers can joint the value chain