Beds were measured in centimeters, not the king, queen, and twin sizes with which Americans are familiar. Sofas weren't big enough, wardrobe drawers were not deep enough, glasses were too small, curtains too short, and U size appliances didn't fit in the kitchens. Since then, IKEA has rede- signed its U.S. offerings to appeal to American con- sumers, which has resulted in stronger sales. The same process is now unfolding in China, where the company has already established eight stores by 2010. The store layout in China reflects the layout of many Chinese apartments, and since many Chinese apartments have balconies, IKEA's Chinese stores include a balcony section. IKEA also has had to adapt its locations in China, where car ownership is still not widespread In the West, A stores are generally located in subur. ban areas and have lots of parking space. In China stores are located near public transportation, and IKEA offers delivery services so that Chinese custom- ers can get their purchases home. 76