As with previous episodes, Curtis employs snippets of old and recent newsreels and interviews to flesh out his thesis of how “left-wing” political parties in the US and Britain re-invented themselves into supposedly caring-and-sharing entities that followed closely the whims and aspirations of voters through polls, focus groups and other strategies recommended by PR consultants. He paints New Labour under its leader Tony Blair as slavishly copying the methods of the Democrats in the US, ignoring the influence of the Australian Labor Party which had re-invented itself as a social democratic party under Robert Hawke in the 1980s on Blair, and Blair’s own attempt to ingratiate himself with young people under the “Cool Britannia” label.