Pump up the volume! This 100% waterproof mascara is not for the faint of heart, blowing out your amps for 10X the volume intensity of your natural lashes. The show-stopping, proprietary brush lifts, separates, and extends for extremely voluminous lashes—no clumping or smudging. - See more at: http://www.wetnwildbeauty.com/eyes/mascara/max-volume-plus-waterproof-mascara.html#sthash.RjUV1V69.dpuf