In addition to serving individual users, we also serve as a media platform for online marketing customers. Our business model is mainly based on a performance-oriented marketing platform for businesses to cost effectively reach relevant Internet users. We offer performance-based online marketing services and display advertisements through both Baidu organic websites and our affiliated websites (our Union business). Our affiliated websites lead traffic to us through integrating a Baidu search box into their sites and/or by displaying relevant contextual promotional links for our customers. The majority of our revenue is derived from performance-based online marketing services and our customers pay on a cost per click basis – that is, our customers only pay when their paid-link is clicked through and they get the “lead”. Our goal is to give our customers an online marketing platform that has a wide range of functions which they can use to meet their marketing needs and an extensive selection of tools for managing their accounts as well as data for analyzing and optimizing ROI.