The subjecting of a developing franchise sector to the
straightjacket of regulation can nevertheless be criticized
for risking the entrepreneurial development of franchising.
Such criticisms were made of franchise specific regulation
in Russia, which was introduced in advance of any
viable franchising sector (Mendelsohn, 1999; Wissels,
1996), but even its critics acknowledged that ‘‘in regulating
this ‘new’ form of doing business, the drafters saw
an opportunity to educate the public on the nature of
franchising’’