a ‘diary research’ could be held among a representative panel of car drivers. On daily base, they should take
notion of all the car use moments during two times 10 days (once during the summer time, once during winter
time). After this objective description, an evaluation can be made of their intention to use an electric car for the
same purpose. An evaluation of the habitual character of the using moments can be asked for as well. This can
highlight some cues for designing awakening product features in this context.
RQ 2. What product features can ‘awake us’ to be more conscious about our behavior in sense of sustainability.
Relevant product features to a standard concept of the electric car could be presented to different groups of
respondents. This experimental design could reveal which product features are triggering the different
motivational components of the proposed frameworks. Special attention should be given to features that
have an awakening effect (Ehrenfeld, 2008), and that makes us more conscious about us driving the car.