Several studies have revealed a relationship between food’s attributes and attitudes. Sukato and Elsey (2009) used the TRA and found a significant association between food’s attributes and consumer attitudes towards organic food. This revealed a significant correlation between food's attributes with the intention to buy organic food. There is also a significant relationship between attributes of organic food and buying organic food (Soler, Gil, & Sánchez, 2002). Thus, the following hypothesis can be derived:
H5: Food attributes significantly influence consumer’s attitude towards organic food