Sabharwal of Everstone said patience would pay good dividends. "Most global brands are backed by strong balance sheets and usually have a longer term view of the Indian market but this time it is different — they are all in a hurry. Mom and pop restaurants and responsible QSR Chains would suffer in the beginning but the future belongs to them as they prepared to build communities of customers around them. It is already happening in the developed world and India won't be an exception," he said.