The investment group hired a new advertising agency to create (1) a series of new ad campaigns ,(2) a changed menu to focus on male consumers, (3) a series of programs designed to revamp individual stores, and(4) a new concept called the BK Whopper Bar. These changes led to profitable quarters and reenergized the chain. In may 2016 the investment group took burger king public by issuing an initial public offering. The investment group continued to own 31% of the outstanding common stock.