McDonald's revenues are now 20 percent greater than those of competitors Wendy's, Burger King, KFC, Pizza Hut, and Taco Bell combined. Thus, McDonald's Plan to Win appears to be the right strategy for the times. Now more than ever, when you think of McDonald's, you think of convenience and value. The contemporary menu features iconic favorites along with new products that today's consumer wants—whether it's Premium Sal-ads, snack wraps, Angus Burgers, or McCafe coffees and smooth-ies. Newly renovated restaurants have a fresh, upbeat feel, and the cash registers keep ringing. And that has customers and the company alike humming the chain's catchy jingle, "i'm lovin' it."1