Self-Gifting vs. Gifting to Others: An examination of psychological orientation differences in the domain of gift givingSuri WeisfeldSpolter,
Baruch CollegeStephen Gould, Baruch CollegeManeesh Thakkar, Baruch CollegeAbstractThis paper investigates how gender
orientation changes depending on the gift-giving scenario. We demonstrate that psychological gender orientation is triggered
differently based on the gifting scenario (self-gift vs. interpersonal gift) and show that these orientation differences also exist between
the two main contexts of self-gifts i.e. reward and therapy. Our predictions are strongly supported by a pretest and a main study. We
show that overall, interpersonal gift giving evokes a stronger feminine orientation as compared to self-gifting, and within self gifting,
the reward context generates a stronger masculine orientation as compared to the therapeutic self-gift context which is more feminine