the function of good packaging is lure the retail customer at the counter and appeal to the consumer's senses and emotions.
there is usually only seconds to grab a customer's attention as consumer choices are often intuitive, particularly in the cosmetics market. packaging innovation and development of new cosmetic packaging materials, as well as the ways in which they are applied gives that intuition a nudge in the right direction. good packaging not only tells the story of the product contained within, but also protects the product during transportation and use, and is cost-effective, functional and innovative so that the product and the brand can be differentiated from the competition. since the package is the consumer's first impression of the brand, it must also leave a lasting impression.
packaging materials
materials can advance design, with knowledge of material properties and their strengths/ weaknesses being the key to bridging the 'material to design-world' gap. thick-walled resin resembling glass is a trend that offers the upscale look of glass without its cost. leading multinational cosmetics and toiletry companies increasingly favor the use of plastics, driven by its advantages over glass not only in cost, but also for its versatility and durability. Surlyn, by DuPont, glass polymer by Eastman Chemical and Zylar 631 by Nova Chemical are examples of plastic materials offered as a glass substitute in packaging applications.
Surlyn
Surlyn is a partially cross-linked ethylene methacrylic acid copolymer that offers a unique combination of properties to produce cosmetic containers having high aesthetic qualities for both glossy and semi-matt appearances. this colorless, transparent plastic has no yellowness, is easily recycled and features scratch resistant properties, high toughness and stress crack resistance. it also has no sensitivity to moisture. this extremely versatile material can be processed using injection molding, extrusion blow molding, and injection blow molding.
patented technology developed by japanese affiliate DuPont Mitsui Polychemicals, based on over-molding polymer inserted with a thick wall of Surlyn polymer, was introduce last month which provides design advantages by allowing contrasting geometries for internal and external walls used in thick-walled cosmetic and fragrance containers. a good alternative to extrusion blow molding or the over-molding of glass inserts, the process is ideal for the production of thick-walled bottles and containers with a wall thickness of 10 mm or more and can also be adapted to provide excellent neck diameter/wall thickness control. the over-molding technology also allows decoration techniques such as masterbatch coloring of the polymer insert, encasing of labels and other insert, and frosted or glossy effects applied on the external surface directly from the tool.
the use of PET and polypropylene for inserts as well as multilayer polymer inserts produced by extrusion blow molding are also being developed to supply enhanced to chemicals in lotions or chemically aggressive formulations.
the function of good packaging is lure the retail customer at the counter and appeal to the consumer's senses and emotions.
there is usually only seconds to grab a customer's attention as consumer choices are often intuitive, particularly in the cosmetics market. packaging innovation and development of new cosmetic packaging materials, as well as the ways in which they are applied gives that intuition a nudge in the right direction. good packaging not only tells the story of the product contained within, but also protects the product during transportation and use, and is cost-effective, functional and innovative so that the product and the brand can be differentiated from the competition. since the package is the consumer's first impression of the brand, it must also leave a lasting impression.
packaging materials
materials can advance design, with knowledge of material properties and their strengths/ weaknesses being the key to bridging the 'material to design-world' gap. thick-walled resin resembling glass is a trend that offers the upscale look of glass without its cost. leading multinational cosmetics and toiletry companies increasingly favor the use of plastics, driven by its advantages over glass not only in cost, but also for its versatility and durability. Surlyn, by DuPont, glass polymer by Eastman Chemical and Zylar 631 by Nova Chemical are examples of plastic materials offered as a glass substitute in packaging applications.
Surlyn
Surlyn is a partially cross-linked ethylene methacrylic acid copolymer that offers a unique combination of properties to produce cosmetic containers having high aesthetic qualities for both glossy and semi-matt appearances. this colorless, transparent plastic has no yellowness, is easily recycled and features scratch resistant properties, high toughness and stress crack resistance. it also has no sensitivity to moisture. this extremely versatile material can be processed using injection molding, extrusion blow molding, and injection blow molding.
patented technology developed by japanese affiliate DuPont Mitsui Polychemicals, based on over-molding polymer inserted with a thick wall of Surlyn polymer, was introduce last month which provides design advantages by allowing contrasting geometries for internal and external walls used in thick-walled cosmetic and fragrance containers. a good alternative to extrusion blow molding or the over-molding of glass inserts, the process is ideal for the production of thick-walled bottles and containers with a wall thickness of 10 mm or more and can also be adapted to provide excellent neck diameter/wall thickness control. the over-molding technology also allows decoration techniques such as masterbatch coloring of the polymer insert, encasing of labels and other insert, and frosted or glossy effects applied on the external surface directly from the tool.
the use of PET and polypropylene for inserts as well as multilayer polymer inserts produced by extrusion blow molding are also being developed to supply enhanced to chemicals in lotions or chemically aggressive formulations.
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