What research to date has not taken into account in relation to tourists are other factors
that can influence film tourism behaviour, such as gender, age, race and/or cultural background
(e.g. Chan, 2007; Bandyopadhyay, 2008). In the case of Cornwall, for example, the
films of Rosamunde Pilcher were particularly successful among German middle aged
women (subsequent books by her were set in Scotland, thus films and the following
tourism were redirected to that part of the UK). Switzerland has long recognised the
value of the Indian film community, and subsequent tourism community, as many Bollywood
films have used the Alps as a backdrop for scenery on film (Bandyopadhyay, 2008).
To what extent film tourism in connection to Nollywood in Africa has created, is yet to be
researched. Finally, one gap that exists within research into film tourists is the exclusion of
the non-film tourist—so far research into film-induced tourism only accounts for those that
engage in the physical travel to locations. However, valuable insights are yet missing with
regard to the virtual experience of landscapes and sceneries on film and whether there is a
different causal relationship between watching a film and travelling to a location—as
Torchin (2002, p. 249) suggests that “taking back the ‘reality’ to enhance the virtual
after the virtual has enhanced the reality” begs for a clarification to what extent travelling
to a destination induces the watching of a film.
Mapping