Produce: Employed experts to rate the freshness of all produce and set prices accordingly. This reduces customer concerns about not being able to feel the product.
Packaging: Eliminated the use of foam, and reduced the number of cardboard boxes by 1.5 million in response to customer complaints.
Favorites: Developed a customer relationship management system that tracks each customers' past purchases, and presents them on-screen for re-ordering. Increased order size by 10%.
Recommender system: Added a YMAL (You ight-Also- Like) cross-selling tool, which recommends products that other customers purchased. Added 5% to total revenue.
Rating systems: Developed a rating system for its own produce and seafood that allows grocers to showcase their best goods and customers to decide what looks good online.
order pattern analysis: Instituted a system to reminds customers of their favorite products and e-mails them when the system thinks they might be running out.
Computer-driven truck packing: Created includes dealing directly with manufacturers to handle over 45,000 deliveries a week in the and growers, thus cutting out the costs of New York Metro area
Web apps: In March 2010, FreshDirect customers, whose average order size is introduced an a iPhone that allows mobile shoppers full access to its complete Web offerings. More than 65% of FreshDirect's customers have smartphones, and 50% have i Phones.