Responsible for the overall performance of marketing of the fashion categories
•Develop and execute effective marketing strategies / plans to achieve business objectives
•Leading monthly & seasonal marketing campaigns in newsletters & social media in cooperation with each department
•Prepare press release and handle enquirer from media
•Explore and build a community on social network through influencers
•Conduct weekly analysis to identify sales drivers in order to optimize assortment & campaigns to achieve monthly growth targets
•Monitoring and control advertising budgets and expenses