Price Strategies
Transcorp Hilton usually considers marketing skimming price in a peak periods
of demand for accommodation and the price is increased. The hotel always assures
that everything that can be purchased during that period will increase in
price in order for them to make more profit. Transcorp Hilton regards marketing
penetration price to be those valley periods in times regarded as value season or
low seasons for the hotel. At these periods the hotel management usually advises
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the employees to receive an event or accommodation booking at reduced price.
Nevertheless the sales & marketing department usually sends some of their staff
to visit offices by asking them if they will be having an event or accommodating
some of their workers.