Many business owners (not just those in the hospitality industry) regularly track and monitor a variety of results, which is fairly easy to do by computer. But owners sometimes fall short by not taking the next step: trying to determine the specific actions that caused the results. This means asking direct, specific questions of frontline employees and managers: “What were the evening’s sales? What was the average gross margin on the sales?” open-ended questions probably will not provide the information you need to improve performance. Yes, it is difficult to hold people accountable, to set profit targets and to establish consequences for missing them.