Do a search for your product like yours at least three search engines. Examine the results page carefully. Can you discern which results, if any, are result of a paid placemen? If so, how did you determine this
Examine the use of rich media and video in advertising in site similar to your
product. Find and describe at least two examples of advertising using streaming
video, sound, or other rich media technologies.
Use the Online Consumer Purchasing Model (Figure 7.9) to assess the
effectiveness of an e-mail campaign for your product
Surf the Web for at least 15 minutes. Visit at least two different sites. Make a list
describing in detail all the different marketing communication tools you see being
used.