same company, taking into account his or her current situation and likely circumstances. Customer repurchase
intention is the one of the most important factors leading firms to profitability. Dramatic increase in the number of
supermarkets in Turkey created an important competitive environment in terms of price advantage, product and
service quality. In order to attract customers to their own supermarkets, managers conduct intensive marketing
campaigns and expect that these campaigns really help in attracting consumers to their own supermarkets.
Recently, various countries have conducted customer satisfaction studies from the Partial Least Squares Path
Modeling (PLS-PM) perspective at the industrial or national level. In Turkish retail sector, there are just a few study
investigating the customer repurchase intention from the Structural Equation Modeling (SEM) perspective (e.g.,
el of customer rep