As we look to the future, animal welfare science is paying far
greater attention to the living animal, its preferences, its body, its
‘feelings’ and so on (Roe, 2010) as a contribution to economic value.
And yet, marketisation implies an emphasis placed on those welfare
elements that lend themselves more immediately to calculability,
creating an implicit tension with those that do not so lend
themselves. The current re-qualification of that calculability e
drawing in an extended, adaptable, socio-technical network of new
actors e has significant implications for the nature and communication
of welfare ‘evidence’ and the manner in which it is articulated
within an increasingly market oriented delivery framework.