In Egypt, parents still perceive baby products to be overpriced. Therefore, the research projects that well studied promotions for branded baby products would also increase sales. Marketers can also cater to moms and dads who would give up anything for their babies by focusing on special offers that merge women’s personal care and baby products. In the UAE, utilizing social media will have a positive effect on brand recognition, and there is an opportunity to focus on infant nutrition products instead of premium care. In KSA, offering trials would allow Saudi mothers to become familiar and loyal to products, and they would value products that doctors vouch for.
Capitalizing on the unique facets of these family-oriented and interpersonal markets can hold exponential gains for the marketers that are bold and intuitive enough to take the plunge and change the rules of the game.
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