This study took place in NHS Ayrshire and Arran
(NHS AA) and in one Community Health Care
Partnership (CHCP) of NHS Greater Glasgow and
Clyde (NHS GGC). Both NHS health authorities
are in the west of Scotland. About 40% of the
population of Inverclyde CHCP live in one of
the 15% most-deprived geographical areas of
Scotland (Scottish Government, 2013). In 2012,
766 live births were registered in the CHCP area
(National Records of Scotland, 2013). In NHS AA,
approximately 19.8% of the population live in one
of the 15% most-deprived areas of Scotland (Hooke
et al, 2013). In 2012, 3701 live births were registered
(National Records of Scotland, 2013).