As every first year cartography text book will tell you, it’s important to know your target media and audience when creating a usable map. Some important considerations are whether or not your map will be photocopied or printed in black and white, and whether you need to consider colour blind map readers in your audience. In the past, designing maps with these considerations has been a time consuming, tedious process. You’d have to export your map, open it in another graphics editing program, apply some colour transform, work out what issues there are, flip back to QGIS, make your changes and repeat. If you’re working with a tight deadline it can be difficult to justify the time this all takes.