Purposive sampling
Purposive sampling, also known as judgmental, selective or subjective sampling, is a type of non-probability sampling technique. Non-probability sampling focuses on sampling techniques where the units that are investigated are based on the judgement of the researcher [see our articles: Non-probability sampling to learn more about non-probability sampling, and Sampling: The basics, for an introduction to terms such as units, cases and sampling]. There are a number of different types of purposive sampling, each with different goals. This article explains (a) what purposive sampling is, (b) the eight of the different types of purposive sampling, (c) how to create a purposive sample, and (d) the broad advantages and disadvantages of purposive sampling.