Over-capacity could reduce profitability of the MICE industry and place enormous economic pressure on Las Vegas. One way to improve profitability and reduce economic pressure is to maximize the utilization of the existing MICE facilities with decent profits. Both the industry and the LVCVA should aggressively promote Las Vegas as a convention destination to gain more market shares and raise the citywide utilization rate to over 70%, the industry standard booking rate . In addition to getting more regional and national conventions and exhibitions, the LVCVA should help the MICE industry to extend its business to the world and gain more international conventions and exhibitions. Another way to improve profitability is to increase sale revenue through improving operating efficiency and productivity. A major limitation