the austrian are only one of the heterodox schools active in economics. network economics , behavioural economics, neuroeconomics, darwinian economics , neo- marxian and post- keynsian economics ,econophysics , complexity economics and even a french movement called post-autistic economics all offer ways of looking at the business world that are more marketing friendly than the prevailing model .these heterodox schools , for all their differences ,at least acknowledge that economics is and should be a social science, not a masturbatory exercise in numerical modelling that achieves a spurious mathematical neatness at the expense of stripping away from human behaviour almost everything that make us human