The Vanuatu Island Bungalow Association (VIBA) plays a key role in overseeing the development of this rural tourism development programme by coordinating booking and providing continued support to bungalow owners. A bungalow is generally a small bush cabin built from local materials, without many of the modern day conveniences of a hotel. There are also adventure lodges owned by local chiefs, communities, or families built of local materials in a environmentally friendly way. A maximum of only 10 rooms/bungalow are located on each island. This rule preserves the cultural diversity of the area and makes sure the environmental carrying capacity is not exceeded. By increasing the volume of tourism in rural areas. the bungalow operators are more likely to protect the marine and coastal resources that serve as tourist attraction. To develop this new product of island bungalows for Vanuatu's tourism industry. linkages had to be established with: