Participants
The sample for this study consisted of all non-managerial employees of a direct
marketing company located in Guangzhou, China. The company was set up in 1993
with around 170 employees. Of the 148 questionnaires distributed, 126 employees
responded, yielding a response rate of 85.14%. Five of the returned questionnaires
were excluded from the analysis because of missing pages. The final response rate
for usable questionnaires was 81.76%. Of the total 121 subjects, 76% were female.
The age of respondents ranged from 20 to 49 years. A significant percentage of
respondents (63%) were in the 20- to 30-year-old age group. Tenure in the
organization ranged from 3 months to 11 years, with a mean of 4.5 years (SD=
3.2 years). In terms of education, 51.7% had completed high school, 35.8% had a
post-secondary diploma, and 12.5% had a bachelor’s degree.
ParticipantsThe sample for this study consisted of all non-managerial employees of a directmarketing company located in Guangzhou, China. The company was set up in 1993with around 170 employees. Of the 148 questionnaires distributed, 126 employeesresponded, yielding a response rate of 85.14%. Five of the returned questionnaireswere excluded from the analysis because of missing pages. The final response ratefor usable questionnaires was 81.76%. Of the total 121 subjects, 76% were female.The age of respondents ranged from 20 to 49 years. A significant percentage ofrespondents (63%) were in the 20- to 30-year-old age group. Tenure in theorganization ranged from 3 months to 11 years, with a mean of 4.5 years (SD=3.2 years). In terms of education, 51.7% had completed high school, 35.8% had apost-secondary diploma, and 12.5% had a bachelor’s degree.
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