Initially we decided to code the data separately to develop a general understanding and overview of the data. This allowed my partner and me to be as objective as possible. I found this approach to helpful as at times we both had different codes and ways to code using symbols, memos and words. After the initial manual coding we met up to discuss our findings it opened my eyes to a perspective I previously had not seen. We both agreed that taking memos was very useful in developing advice to answer the initial questions and develop a general overview of the interviewees and the type of customer they represent.
First, we agreed to discuss the essence of qualitative data analysis and its stages involved in implementing because we were curious why it is crucial to analyse this way and how we are going to reveal the underlying values analytically. We did hand-written coding separately so that we could later combine our ideas and examine if any factors have been overlooked.
We learn about method and steps to coding data