The participants, spectators, visitors or audience for whom the
event is intended and who ultimately vote with their feet for the success
or failure if the sport event. The sport event manager must be mindful of
the needs of the audience. These include their physical needs, as well as
their needs for comfort, safety and security. Over and above these basic
requirements is the need to make the event special – to connect to the
emotions. A skilled sport event manager strives to make sport events
meaningful, magical and memorable.