5. Marketing Strategies 2006
5.1 Action Plan 2006 with Time Schedule
- DKSH will utilize all marketing channels such as direct mail, advertising, etc and existing sales channels to inform the target customers on the new products, technology and development from Clark by monthly basis.
- DKSH will utilize the Telemarketing to find out the potential customers channel to inform all customer target groups by separated kind of business by weekly.
- DKSH will regularly approach to the new market and prospects especially Foods & Beverages, Automotive & Parts industries, Rental business
- Recover 100% of the prospected Distribution center and Warehousing by April.
- Focus on Automotive & Part, Wire & Cable and Beverage industry
- DKSH will develop the long-term relationship with key customers of individual industry by 1stQ.
- DKSH may invite prospective customer to visit the Clark Factory in Korea in 3rdQ.
- Expect supported sales visit trip of Clark in Thailand by 1st Q.
- DKSH and Clark will participate regularly in demonstrations and exhibitions. Both share the cost of major Metalex exhibitions in November 2006.