The focus of this study is on innovative companies located in Thailand. More specifically, the aim of this study is to further the understanding of what factors and their relationship influence the process of knowledge creation. According to Nonaka (1994), innovative knowledge can be created through integration between organizational knowledge and market orientation. However, a researcher found that previous studies (Jaworski and Kohli, 1993; Mitchell and Nicholas, 2006; LopezNicolas and Soto-Acosta, 2010; Rhodes et al., 2008) are still incomprehensive. They are lacking of studies on integration of both internal and external sources of knowledge creation in a comprehensive view. This makes even more attractive for the purpose of the study. Since studies conducted are very rare in this field especially among Thai innovative companies.