Colour cosmetics is expected to register positive constant value growth over the forecast period, though at a slower pace than the review period. Increased penetration of basic colour cosmetics such as foundation, powder and lipstick will slow the performance of colour cosmetics. Consumers’ demand for convenience might also see them seeking multifunctional colour cosmetics such as two-way powder foundation, so that they can then skip the step of liquid foundation. This further constrains the growth potential of colour cosmetics in the forecast period.