Beyond individual core asset projects, however,
it’s useful to think of the overall production of core assets as a project in itself as it’s
most often managed that way.
Although this
“project” establishes an organization’s production capability for its product line, it doesn’t
quite fit the traditional project definition.
Inparticular, it doesn’t have a clear end point.
Instead, its lifetime extends for as long as new
products are produced and new core assets are
developed or evolved.
This type of project also
requires more detailed management attention
than conventional middle or higher management activities do.
Such projects satisfy the traditional definition. They might or
might not be responsible for evolving these assets as new needs and understanding arise.