The analog generation
75% of students were able to identify 7 key emotions of strangers though touch alone
Never underestimate the power of analog in the digital ago
The shared experience generation
82% of under 20 year olds admitted sharing social media content in the bathroom
If they aren't sharing your band, you don't exist
The disconnected generation
33% 14-17 year olds interacted with just 17 people on a regular basis, 33% less than 15 years ago
The lookup generation
62% of teen looked up how to kiss on Google
They already Googled your competition
The passive generation
90% of all youth communication is passive
What's shared is far less important than the act of sharing itself
The discrete generation
77% #1 reason they used snap chat was Because it didn't store messages
The storytelling generation
47% of all teen contect on instagram is #selfies