• The minimal movement appeared amongst Truemove-H brand since the score of TOM awareness (30-37%) and 3G leadership (52-54%) has not been changed much.
• However, when compared with the previous quarter the score of 3G leadership from Truemove-H is higher than previous quarter significantly (38%-->50%)
• The image of 4G leadership of Truemove-H has been superior to other operators significantly. Tendency to grow up significantly appear in UPC in Sep 2014 (56-67%).
• In aspects of ADSL image, Truemove-H has been positioned in the TOM awareness and leadership better than competitors.
• Similar to pay TV/ Satellite, Truevisions still maintained leadership image amongst high competitive market