This is demonstrated by
users' more socially distant connections on their News Feed than
their more socially proximal relationships on their Timelines.
Therefore, when users are on the News Feed page, which is
frequented by mere acquaintances, an abstractly framed message
that emphasizes the superordinate features of an object or
event may be more persuasive than a concretely framed message
that emphasizes subordinate features of an object or event