Before you set out to apply QR codes to your business it is advisable that you set a QR code campaign strategy with a clear objective of what you would like to achieve. Good examples are “Increase email subscribers” or “Provide information on a new product”. Understand your target audience and their requirements. Questions like would they require some instructions on how to use the code and where would the code be used are a few elements that would help you design a successful QR code campaign.
Create valuable incentives and call to action for your customers that will encourage them to scan the codes. Incentives such as discount codes, entering a contest, downloading a virtual tour or demo video, a free ebook are some of the incentives that are enticing and useful.
Have a favourable experience for your customers that scan the codes. If the code links to a webpage that is hard to navigate and is not mobile friendly it may defeat the purpose of your campaign as they leave the page. Create QR codes that link to mobile friendly or mobile optimized web pages.
It is futile to do a promotion or a marketing campaign without tracking or monitoring the scanning of the QR codes. Create trackable QR codes with Mybiz Mobile to manage your QR code campaigns easily. Get valuable information such as number of scans and location of scans.
Tips: When the QR codes are created test them on various phones and readers. Avoid using colours that do not have a good contrast.