I -What are your evoked set inert set and choice set
Evoked set
have 4 brand of Chicken soup
1.Brand's
2.Scott
3.Ming
4.Bonback
Inert set
Consumer identifies the brand chioces that they have no interest is Ming,Bonback
because hard to find,not have people know brand.
choice set
Brand's and Scott is the final set of brands.