PRODUCT-SERVICE MIX. This is a combination of all the products and
services offered by the hospitality operation, including both tangible and intangible
elements. For example, it includes such things as the type of guest
room, the amenities offered, and the broad array of elements offered to the
consumer. Chapter 2 addresses further the unique nature of services. Keep in
mind that once a hospitality consumer leaves the hotel or restaurant, there is
nothing tangible to show. Because the consumer has purchased and consumed
the service, the largest part of the hospitality industry product-service mix is
indeed the intangible elements of service.